Creativity in Organizations

Much of the practical creativity we witness in daily life ,like novel appliances, new products ,useful services offered by various companies and institution is the result of organizational efforts.This is fact comes about due to creative efforts of hundreds of creative minds.This is necessary and acts as a barometer of any society's move towards progress and prosperity.such organization prove as a window to those wishing to study and understand as to how to make organization more creative.Let us therefore take a look at some creative organization,the forces that impel an organization to be innovative and transforming the process of a bureaucratic organization into a creative one.
Organization is the grouping of people together with varied talents ,experiences to achieve a group objective.Organization do not exist independently but have to operate in an external and internal environment.These environment spur or restrict creative abilities of the members of the organization.
The external forces operating and influencing the organization are dynamic and complex.Organization have to operate in increasingly turbulent circumstances.With the rise in literacy all over,there is perceptible increase in demand for ease,comfort and sophistication by the clients.In many industries competition is getting tougher.it would be impractical for any organization not to be innovative.Thus due to the compelling influences of environment turbulence,vulnerability,sophistication,management's commitment to growth and excellence any emerging crisis as well as favorable market opportunities would help organizational creativity .More of these condition operating simultaneously,greater will be the commitment to creativity .On the other hand,if external environment is stable,free of risk,there being no competition with standardized products by the company ,the management i s less likely to value creativity .


There are some external forces which aid creativity .An ambitious forward looking management wishing to explore new avenues ,goes for new and novel products,take calculated risks,encourage employees by providing fair opportunities,reward and recognition s,is likely to accelerate innovation.

Creativity is like a tender plant.it is difficult to grow in an environment in which ,

"We have never done this before",
"it won't work",
"We have no time and sufficient resources",
"it's alright in theory ,but not practical",
are the stock phrases of people in power.The force of conservatism runs strong in many families and offices,so is the fear the strange ,new and untried.We have many people complaining that their environment are hostile to creativity and they are helpless victims.But it is seen that with constant purposeful efforts,useful modification can be brought about in these environment .Individual,s actions can be taken to make such environments less hostile and more encouraging for creativity.it could be by way of obtaining support from a receptive person who accepts creatively by selling creative ideas to others.A consistent effort is desired.Such efforts of a number of individual will have a cascading effect on the surroudings and on the organization ultimately.

"Everyone has creative potential",

self-esteem is one of the most important elements of creativity .people must believe in their ability to develop original ideas and they must continue to believe in themselves after repeated failures.

Roger Von labels four stages of the creative process:

1.Explorer.Finding new ideas and resources from which an idea may be built.

2.Artist. Transforming ideas(gathered by the explorer)into something new.

3.Judge. Ideas developed by the artist are evaluated and their merits are weighed;
suggestion are offered on how they can be improved or further developed.

4. Warrior. Implementation of the ideas approved by the judge requiring persistence and determination.